Now Offering...INOA AMMONIA-FREE HAIR COLOR

When you say something is ammonia-free, doesn't that sound good?  Doesn't that immediately make it sound BETTER for your hair?  I think so.  Now the Wingate is one of the few salons on the seacoast of New Hampshire that has been selected to offer this exclusive hair color line.  

L'Oreal says the Highly anticipated colour line is set to revolutionize the hair colour industry. L'Oreal Professionnel debuted Inoa, named for Innovation No Ammonia, an ammonia-free professional hair colorant. Described by the brand as "revolutionary," Inoa is not only ammonia-free (and therefore free from the ammonia-induced effects like a burning, itchy scalp) but also lifts color up to three shades, covers gray, and has true-to-tone results. By replacing ammonia with monoethanolamine, which typically has failed to cover gray or lighten hair as much as traditional ammonia-laden products, and by adding an oil-based gel and a cream developer, Inoa's creators have after years of research developed a formula that delivers optimum results sans ammonia. 

Late last year it was highlighted in "New Beauty Magazine" where they praised the hair color as a "true breakthrough in beauty".  You can check-out that article here -  New Beauty Magazine.  Enjoy!  And don't forget to ask your stylist about INOA.